The Secret Behind GE Appliances’ Customer-Centric Supply Chain with Marcia Brey
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What does it take to lead a supply chain that delivers an appliance every 10 seconds while staying flexible, customer-focused, and purpose-driven? Marcia Brey, Vice President of Logistics at GE Appliances, joins Enrique Alvarez and Kristi Porter to share lessons on leadership, innovation, operational excellence, and building supply chains that keep customers at the center.
With more than 30 years of experience, Marcia takes us behind the scenes of GE Appliances’ complex U.S. supply chain and explains why adaptability matters more than perfect forecasting in an unpredictable world. She discusses the company’s “zero distance” philosophy, the importance of putting logistics closer to the customer, and why empowering employees closest to the work can transform decision-making.
The conversation also explores how logistics can create impact beyond business, including GE Appliances’ partnership with the American Red Cross to develop a mobile laundry unit for disaster response. Marcia reflects on mentorship, curiosity, hands-on leadership, U.S. manufacturing, and the belief that operational excellence and purpose can—and should—go hand in hand.
In this episode, you'll learn:
How GE Appliances delivers an appliance every ten seconds while maintaining a customer-first approach
The three leadership principles Marsha believes are essential for managing complex logistics operations
Why empowering frontline employees leads to faster decisions and better business outcomes
How the “Zero Distance” philosophy helps organizations stay connected to customers and communities
What resilient supply chains look like in an era of constant disruption and uncertainty
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This episode was hosted by Enrique Alvarez and Kristi Porter.
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