betternotstop: Turning Purpose into Action with Hannah Cox | Purpose-driven logistics

What happens when you stop waiting for the perfect moment to make a difference and start turning your values into action?

For Hannah Cox, founder of betternotstop and the Better Business Network, the answer has involved building a community of businesses committed to doing better, raising funds for people and the planet, and taking on an extraordinary personal challenge: running 100 marathons in 100 days.

Hannah’s journey is deeply personal. After losing her father to a short illness in 2011, she began looking at life and work differently. One of his final pieces of advice was to keep following her purpose and passion. His words became the inspiration for betternotstop, a name that serves as both a reminder and a call to action. It is about continuing to do what matters, even when the path ahead feels uncertain.

In this conversation, Hannah shares the story behind Project Salt Run, an initiative that brought together endurance running, fundraising, and a deeper exploration of history and climate justice. Inspired by the Great Hedge of India, she set out to run 100 marathons in 100 days across India, with the goal of raising £1 million for people and the planet. She explains how an ambitious idea became a real commitment through preparation, determination, and the support of an incredible team.

The discussion also explores how Hannah’s work connects to a wider movement for responsible business. Through the Better Business Network, she helps businesses and individuals connect, learn continuously, and take collective action. Its three core pillars, community, continuous education, and collective action, reflect her belief that meaningful change becomes possible when people work together rather than trying to solve complex problems alone.

Hannah also discusses why businesses need to look beyond shareholder returns and consider the interests of their wider stakeholders. From climate action and the B Corp movement to changing the rules that shape how companies operate, she makes the case for using business as a force for positive change. Her story is a reminder that purpose is not simply something to communicate. It is something to put into practice through the choices we make, the communities we build, and the actions we take.

Whether you are a business leader looking to make your organization more responsible or someone wondering where to begin, Hannah offers an encouraging message: you do not need to be perfect or fearless. You just need to start.